The business of endurance, from the start line to the balance sheet.

Enduronomics covers the money behind running, cycling, triathlon and fitness racing: earnings, deals, race ownership, sponsorship, retail and data. It is written for the people who run the industry: brand and race executives, retailers, investors, agencies and sponsors.

The business-of-sports outlets are built around leagues and media rights. Endurance shows up only when the number is too big to ignore. We cover it every week, with our own data.

What you get

• The Monday Deep Dive: one theme, the facts, our take.
• The Split: the week's essential numbers, fast.
• Trackers: earnings, deals, lottery demand and race prices.

Corrections

Every number comes from a source we opened. Opinion is labeled "Our take". If we get something wrong, email hello@enduronomics.com and we will correct it in public.

Advertise and partner

Reach the people who make decisions in endurance. Newsletter sponsorships, tracker partnerships and events: hello@enduronomics.com.

Enduronomics is published by Full Distance Media.